Interactive Launch Checklist
24 steps from four weeks out to the month after launch, each with why it matters. Tick as you go; progress saves in your browser.
0 of 24 done
Short on time? Start with these 5
- Write one sentence that says what your product does and for whom.
- Make your landing page clear: headline, demo, pricing, one call to action.
- Fix your title, meta description and share image.
- Add analytics and test that sign-up and payment work end to end.
- Line up 10 to 20 people who said they will try it on launch day.
They are marked in the full list below too.
Four weeks before
Every listing, post and AI summary starts from this line. If it is vague, everything after it is too.
Some boards have waiting lists of weeks. A date makes the rest of this list real.
Launch traffic lasts a day or two. Visitors who cannot tell what it does in five seconds leave.
Directories, social posts and AI assistants read these tags. A missing share image makes every link look broken.
If your robots.txt blocks AI search crawlers, assistants cannot find or recommend you.
A broken sign-up on launch day wastes the one spike you get. Test it yourself in a private window.
Free queues can take weeks, so they need to start now to land near launch week.
Two weeks before
You will paste the same details into dozens of sites. One kit keeps them consistent, which also helps AI assistants.
A reviewed listing and a followed link give Google an early signal while you wait for bigger launches.
You cannot tell whether launches and directories worked without a starting number.
Writing on launch day under pressure produces worse posts. Each community needs its own tone.
Without them, analytics shows "direct" traffic and you cannot see which launch worked.
Early comments and real questions make a launch page look alive to everyone who arrives later.
Launch week
Most boards rank by day. Launching late gives you fewer hours, and a founder comment sets the tone.
Replies are the main thing visitors judge on launch pages, and they keep your post active.
Posting the same link everywhere gets removed as spam and can get your account banned.
People who signed up early are the most likely to try it, comment and pay.
Launch-day visitors rarely come back after an error. A same-day fix saves the rest of the spike.
Platforms detect vote rings and can remove your launch. Honest launches last longer.
The month after
Steady, relevant listings build trust and links. A burst of low-quality ones looks like spam.
The answer usually points to the one fix that improves conversion the most.
Founders love honest numbers. It earns a second wave of attention and links.
Most launches get most of their users from one or two places. Put your time there.
This shows which listings actually linked to you and whether your SEO is moving.
Want more detail behind each step? Read the full SaaS launch checklist guide.
Frequently asked questions
When should I start preparing for a launch?
About four weeks before. That leaves time to fix your landing page, join queue-based launch sites, and line up early supporters.
Is my checklist progress saved?
Yes, in your own browser on this device. Nothing is sent to our server. Use Reset to start again for your next launch, or Copy as Markdown to keep a record.
How many places should I launch on?
Pick two or three for launch week, then add directories steadily over the following month. Quality and replies matter more than the number of sites.